The meetings, which run through October 29, serve as a platform for CITGO to roll out the Walmart+ Gas Savings program. By enrolling in the Club CITGO loyalty scheme, eligible members can access tiered fuel discounts at participating locations. Beyond consumer-facing rewards, the sessions will detail the "Good to Go" marketing initiative and the "Illuminate" image program, alongside new digital reporting tools designed to streamline backend processes for station operators.

Industry analysis will anchor the event, featuring OPIS Chief Oil Analyst Denton Cinquegrana, who will address current petroleum market volatility. Greg Caponegro, General Manager of Light Oil Sales, emphasized that the meetings provide a direct feedback loop for the brand’s growth strategy. The tour also serves as a venue to commemorate long-term partnerships, with some marketers marking up to 65 years of affiliation with the refiner. Branded customers are encouraged to register for the regional events via the CITGO MarketNet portal.