Since debuting at Target in February 2026, the brand has captured significant market traction, drawing nearly 100,000 new shoppers into the seafood appetizer category. Data indicates that 80% of these new customers fall within the millennial demographic, with 40% of transactions involving multiple units. These figures highlight a growing consumer appetite for the premium, convenience-focused seafood products Hernan manufactures at her two facilities near Boston.

The new offerings draw directly from Hernan’s personal history. The Lobster Empanada serves as a tribute to her Massachusetts upbringing, while the Sweet Chili Shrimp reflects her time spent on the West Coast. The Crab Rangoon honors a recipe developed by her grandfather, a professional chef. These items join an existing lineup that includes New England Crab Cakes and Bacon Scallops, all produced by a workforce of over 100 employees, predominantly women, across the company’s $13 million total manufacturing footprint.