Ruth arrives from C1, where he served as Director of Sales for the East region, managing teams focused on infrastructure and AI-driven communication services. His resume includes senior leadership tenures at industry stalwarts such as Vonage, 8x8, Mitel, and Windstream Enterprise. At NetCarrier, he will oversee a broad mandate encompassing sales, marketing, customer success, and the company’s wholesale and white-label initiatives.

CEO Doug Derstine highlighted the strategic importance of the hire, noting that Ruth’s expertise in partner-led sales models is essential for scaling the business. The company aims to leverage this leadership to strengthen its channel community and broaden the reach of its ConnectSmart platform. For his part, Ruth plans to focus on aligning execution with recurring revenue targets while deepening the firm's footprint in the competitive cloud communications market.