The partnership aligns two organizations emphasizing a challenger mindset within their respective industries. KNOX, which recently launched in the UK and Europe, will supply its sugar-free, caffeine-free electrolyte products to support the recovery and performance of athletes across the club’s first teams and Academy. Kevin Mulholland, the club’s Head of Performance and Sports Science, will coordinate directly with the company to integrate these products into the players' daily routines.

Beyond the pitch, the collaboration extends to community outreach, with both parties pledging to promote active lifestyles and accessible hydration within Wrexham. Branding for the beverage company will appear throughout the Racecourse Ground and The Rock, including the dressing rooms and team dugouts. For Wrexham AFC, the deal marks another step in the club’s growth strategy under owners Rob McElhenney and Ryan Reynolds as they maintain their position in the EFL Championship.