The expansion includes Ghoulish Ghosts, Pumpkin Bites with real pumpkin, and Bat Bites. Each variety features real bacon as the primary ingredient and avoids artificial flavors or FD&C colors. While the ghost and pumpkin varieties see a wider release, the bat-shaped treats are available exclusively at Target and on the retailer's website while supplies last.

Purina animal behaviorist Annie Valuska notes that seasonal offerings serve as more than just a holiday novelty. High-value rewards that leverage a dog’s sense of smell and taste can be effective tools for maintaining focus during training sessions or reinforcing positive behavior. These new additions will sit alongside the brand’s existing range, which includes flavors like Bacon & Peanut Butter and Bacon-Wrapped Ribeye, all produced in Purina-owned facilities.