The "iAutomation Unlocked" event serves as a platform for visitors to tour the plant and engage with the technology powering the company's panel-building operations. Representatives from EXM, Weidmüller, Doosan, and B&R will be on-site to demonstrate their equipment, while iAutomation staff highlight their ongoing collaborations with ABB Drives and 80/20.

CEO Patrick McDermott described the gathering as an opportunity to reinforce the professional relationships central to their regional growth. Aside from technical demonstrations and facility tours, the event includes lunch and various giveaways for attendees. While the open house remains free to the public, the company requests that visitors RSVP in advance to manage capacity at the Wisconsin location.