May’s expanded role involves bridging the gap between technological innovation and practical application. While he continues to oversee recruiter development and candidate engagement, he will now lead cross-functional efforts to deploy automation tools throughout the company’s staffing lifecycle. The objective is to free recruiters from repetitive tasks, allowing them to focus on the interpersonal relationships that define healthcare placement.

President Michael Fazio emphasized that the appointment reflects a broader 12-month strategy to embed AI across all business verticals. According to Executive Vice President of Operations Jordan Belkin, the firm views emerging technology not as a replacement for human judgment, but as an essential upgrade to the tools available to its recruiters. By integrating these systems, Prime Staffing aims to maintain a competitive edge while preserving the personalized service required by hospitals and health systems.