Founded in Petoskey in 1947, the company has built its reputation on traditional craftsmanship, such as hand-paddling fudge on marble tables and cooking caramel in copper kettles. CEO Brian Britton credited the win to the consistency of this old-fashioned approach, noting that the award reflects the daily experiences of guests across their nearly 200 locations. This latest recognition follows a similar win earlier this year, when the franchise secured the top spot in USA TODAY’s 2026 10BEST Readers' Choice Awards for dessert and treat chains.

Beyond the ice cream itself, the brand’s business model relies heavily on the sensory experience of its open-kitchen shops. As the company expands into new markets nationwide, it aims to maintain the nostalgic atmosphere that has defined its growth for decades. According to Chief Marketing Officer Angie Eckelkamp, the national stage confirms that the brand’s focus on community-centered traditions continues to resonate with modern consumers.