The new ECOFREEZE®+ Freezable Baby Bottle Bag, priced at $50, is built for modern parenting. It utilizes triple-layer insulation and built-in gel to keep breast milk or formula cold without the need for separate ice packs. Designed for mobility, the bag features a collapsible frame and an adjustable seatbelt-style strap that clips onto strollers or diaper bags. Its exterior uses a durable 290T twill with a water-repellent coating to withstand daily errands.

For social gatherings, the $32.99 Freezable Napa Wine Bag offers a more aesthetic approach to transport. The bag is crafted with soft heather fabric, a PU leather handle, and magnetic snap closures. It accommodates standard 750ml wine bottles up to 10cm in diameter and features an antimicrobial, food-safe lining. Both products are available now at PackIt.com, marking a shift for the brand as it moves beyond its core lunch assortment into specialized lifestyle segments.