The Los Angeles-based startup, founded in August 2024, has outperformed established modern soda competitors including Poppi and Olipop within the chain. Beyond its category-leading status, the brand now ranks eighth among all carbonated soft drink labels at the retailer. Co-founder Vinny Wilson attributed the rapid market penetration to consumer demand for the brand’s functional profile, which includes electrolytes, prebiotics, and postbiotics without caffeine or sugar.

This growth trajectory is supported by a strategy of high-profile licensed collaborations, including partnerships with ICEE, Sour Punch, and Albanese Gummies. The company plans to leverage this momentum at the 2026 NACS Show in Las Vegas this October, where it will preview further product developments. Looking toward 2027, the brand is currently negotiating an expansion of exclusive stock-keeping units with its primary convenience partner to build on its current retail performance.