The NewBeauty Readers' Choice Awards distinguish themselves by relying on direct consumer input rather than traditional editorial panels. For HYDRINITY, this recognition mirrors the brand's rapid commercial expansion, which has seen its regenerative skincare technologies reach more than 45 countries since its 2022 launch. The brand currently maintains a presence in over 6,000 professional practices worldwide.

"Being selected by NewBeauty readers is especially meaningful because it reflects the trust and loyalty of the people actually incorporating HYACYN ACTIVE into their everyday routines," said Keith O'Briant, CEO of HYDRINITY. The company, originally rooted in regenerative medicine for oncology and hematology patients, now utilizes proprietary platforms like Supercharged HA and RetaXome. This latest win follows the inclusion of the brand's RetaXome Daily Retinal Hydrator in the 2026 NewBeauty list of top serums, further solidifying the company's footprint in both professional and home-care markets.