CEO and co-founder Andrew Salisbury noted that the development process focused on achieving a balanced profile that maintains the company's commitment to clean, contaminant-free beans. The roast profile occupies a space between the brand's existing FLOW and EASE offerings, specifically calibrated to soften natural acidity while providing the body necessary for concentrated shots or milk-based drinks like lattes.

The company maintains its "Circular Health Coffee" system, which includes third-party laboratory testing for mold and mycotoxins. Priced at $30 per bag, the product is available through the company’s website. This addition arrives as part of a broader strategy to apply regenerative agricultural practices and precision roasting to every stage of production, ensuring that flavor notes of cocoa and dried fruit are achieved without compromising the health potential of the final cup.