The promotion covers the entirety of the menu, ranging from traditional Hand Tossed pepperoni to the brand’s newer Detroit-style offering, the Domino. This marks the first time the company has included its single-serve rectangular pie in a half-price discount event. According to Kate Trumbull, the company's executive vice president and chief marketing officer, the move is intended to capture seasonal demand from football fans and families during National Pizza Month.

Beyond basic discounts, the chain continues to lean heavily into its digital footprint. With over 85% of U.S. retail sales generated through digital platforms in 2025, the company is routing this promotion through its website and mobile app to drive user engagement. Customers can choose from a variety of crusts and specialty pies, such as the Wisconsin 6 Cheese or the Pacific Veggie, as part of the week-long price reduction.