The limited-edition set includes 12 numbered doors, each concealing a different product ranging from classic chocolate chips to new holiday-specific innovations. Among the highlights are the brand’s new Snowflake Morsels and pre-made Snowflake Cookie Dough, alongside staples like Peppermint Cocoa dough and various chocolate morsels. The packaging itself serves a dual purpose, as the doors are designed to function as individual holiday cards.

Sales are restricted to three specific release windows, with inventory dropping at 2pm ET on October 9, November 6, and December 4, which coincides with National Cookie Day. According to Melanie Knoke, senior marketing manager at Nestlé Toll House, the calendar aims to provide a structured way for families to engage in seasonal baking traditions. The kits are sold exclusively through the brand's official website while supplies last.