Located at 2323 NW 13th St., the gym aims to capitalize on the region's steady population growth, which has climbed over 5% since 2020. The space will feature specialized zones including Olympic lifting platforms, a functional HIITZone with indoor turf, and a recovery suite equipped with infrared saunas and HydroMassage beds.

Brian Hibbard, CEO of Fitness Ventures, stated that the expansion is designed to accommodate a diverse demographic, ranging from University of Florida students to local families. With memberships starting at $9.99, the franchisee is currently incentivizing early sign-ups with promotional rates for the first 500 members. This opening represents the fourth Florida location for Fitness Ventures, a group that continues to scale its footprint alongside the parent company's national growth. Crunch Fitness currently holds a top-20 position in the Entrepreneur Franchise 500, reflecting its aggressive expansion strategy across the United States.