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Money Talk

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Asurion Appoints Baris Oran as Chief Financial Officer

Baris Oran, a veteran executive with over 25 years of experience in global finance, will join Nashville-based Asurion as Chief Financial Officer on October 15, 2026. Oran joins the company's Executive Committee, reporting directly to CEO Guru Gowrappan as the firm shifts its focus toward long-term growth strategies.

Asurion Appoints Baris Oran as Chief Financial Officer
Photo: Bio & News

Oran arrives at Asurion following a tenure as CFO at Amrize and a five-year stint as CFO of GXO Logistics, where he oversaw the company’s financial organization following its spin-off from XPO Logistics. His background also includes leadership roles at Sabancı Group and Kordsa, providing him with extensive expertise in capital markets, mergers and acquisitions, and operational value creation.

He succeeds Andrea Magyera, who is stepping down after 17 years with the organization. Magyera will remain as a Senior Advisor to facilitate the leadership transition. CEO Guru Gowrappan cited Oran’s ability to combine financial discipline with an operator’s mindset as a key factor in the appointment, aiming to leverage his experience to strengthen Asurion’s position as a provider of consumer technology protection and support services.

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