The new members include staff from the packaging, warehouse, brewing, distribution, and maintenance departments. According to the union, the workers successfully countered an aggressive campaign by Molson Coors that allegedly utilized misinformation regarding bargaining protocols and union dues to discourage the vote. Jeff Padellaro, director of the Teamsters Brewery, Bakery, and Soft Drink Conference, noted that the workers remained firm against these tactics to secure collective representation.

For nine-year bottle line tech Cole Lam, the vote represents a shift toward better health coverage and professional development. With the election finalized, the focus now turns to contract negotiations. Jeff Vaughan, secretary-treasurer of Teamsters Local 29, stated the objective is to establish clear workplace standards and a comprehensive agreement that addresses the needs of the staff and their families.