The collaboration centers on the implementation of Kyndryl’s Agentic AI Framework, which will overhaul WPP’s application estate. By consolidating workplace, cloud, and infrastructure services into a single, automated operating model, WPP aims to simplify its technology environment to support its Elevate28 strategy. The transition involves retiring legacy applications and utilizing the Kyndryl Bridge platform to orchestrate technical operations, with projected cost efficiencies slated for reinvestment into further digital simplification.

Simultaneously, Kyndryl has designated WPP as its preferred global marketing partner. This expansion moves the relationship beyond creative and media strategy into high-value digital and experiential marketing, underpinned by WPP Open, the agency’s agentic marketing platform. Furthermore, the companies are doubling down on joint go-to-market initiatives through Kyndryl Consult and WPP Enterprise Solutions. According to Dominic Shine, WPP’s Chief Information Officer, the move represents a shift toward shared outcomes, where both organizations act as mutual catalysts for long-term value creation.