The conference schedule runs from 9 a.m. to 3 p.m., featuring a mix of expert-led workshops and direct networking opportunities. Attendees can engage with representatives from the U.S. Small Business Administration, the Small Business Development Center, and Goldman Sachs 10,000 Small Businesses to troubleshoot specific growth hurdles. Beyond institutional resources, the event offers practical amenities, including professional headshots and a structured networking lunch.

Keynote speaker Precious L. Williams, a 13-time national elevator pitch champion, will lead a session on high-stakes communication, focusing on how to attract premium clients and captivate investors. Other sessions address the practical application of artificial intelligence, legal protection, and sustainable growth models. Dr. ZaLonya Allen, President and CEO of the NEA, emphasizes that the curriculum is designed to move beyond theory, providing entrepreneurs with the specific skills needed to sell services and navigate competitive boardrooms. Registration is open to the public at a cost of $97, which covers the full day of programming and lunch.