Since 1981, this peculiar retail event has evolved from a niche curiosity into a national draw. The store spends the year stockpiling winter merchandise, resulting in a selection that spans 50,000 square feet and features high-end brands like Patagonia, Arc'teryx, and Moncler. Owner Bryan Owens describes the sale as a community cornerstone, noting that inventory will be released in waves throughout the day to manage the expected crowds, with additional sales space staged under outdoor tents.

The event has spawned a dedicated subculture of shoppers who camp out overnight to secure a position in the queue. To reward the most committed bargain hunters, the first 45 people in line receive a 45-minute early shopping window, a commemorative t-shirt, and a $45 gift card. The store facilitates the overnight campout with fire pits, pizza, and movies. To mark the 45th anniversary, the retailer is also raffling off a 2026-27 Epic Pass, offering the winner unlimited access to 42 Vail Resorts locations, including Whistler Blackcomb and Park City.