In his new capacity, Lang is tasked with refining content discovery and deepening viewer engagement across the company’s faith-based streaming ecosystem. His appointment signals a push to modernize the user experience, leveraging his two decades of technical leadership to integrate emerging technologies and data-driven product development. Kaitlyn Haubrich, Chief Brand Officer for Great American Media, noted that Lang’s technical background and consumer insight are central to the company’s commitment to building lasting engagement for its audience.

Lang arrives following a tenure overseeing product for Pluto TV, following a six-year stint as Vice President of Product at Hallmark Media. He aims to align the digital product experience with the brand’s focus on faith and family entertainment. His work will involve close collaboration with the firm's engineering and design teams to support the growth of existing services and the upcoming launch of the Spanish-language platform, Pure Flix Familia.