The campaign offers a 25% discount on stays of at least three nights at seven participating resorts, supplemented by a $300 credit for curated local activities. According to Jose Jaime Lorenzo, Chief Commercial Officer at Grupo Posadas, the goal is for guests to move past superficial tourism and cultivate a genuine connection with the destination’s culture and landscape.

The participating properties include Devossion by Live Aqua Playa del Carmen, Live Aqua Punta Cana, Live Aqua Cancun, Grand Fiesta Americana Coral Beach Cancun, Fiesta Americana Condesa Cancun, Fiesta Americana Riviera Nayarit, and Fiesta Americana Puerto Vallarta. These locations range from adults-only retreats to family-oriented resorts, all featuring all-inclusive packages that integrate regional flavors and traditional practices into the guest experience.