The singer, who gained international prominence after co-writing and performing the chart-topping hit "Golden" for the Netflix film KPop Demon Hunters, is showcasing a curated three-step routine. Her regimen utilizes the brand's Turnover Ampoule for morning skin prep, followed by the Nutritive Cream for essential hydration. For evening care, she relies on the Dual Effect Ampoule to maintain a smooth, radiant complexion, a necessity for balancing international touring with wedding planning.

This partnership serves as a strategic push for PharmaResearch, the South Korean biopharmaceutical firm behind the brand, as it targets deeper penetration into the U.S. and global beauty markets. By positioning their science-backed, PDRN-derived products within the context of a major life milestone, the company aims to demystify regenerative skincare for a broader consumer base. Additional content featuring the artist is scheduled for release through the end of the year, emphasizing the role of consistent, ingredient-focused routines in high-stakes beauty preparation.