The Quezon City opening serves as a cornerstone for the brand’s ambitious regional strategy. With a master franchisee already established in Asia, the company plans to add at least two more locations in both Japan and the Philippines within the next year. Leadership has set a target of 200 facilities across the continent by 2030, eyeing expansion into Hong Kong, Indonesia, and Thailand. This growth relies on a model that appeals to both youth athletes and the growing adult demographic, a trend already visible in the Taipei facility where adults make up 40% of the 1,350-member base.

Founder Craig Moody attributes this momentum to a global shift toward data-measurable player development. The expansion is steered by CEO Sean Cheng and Chairman Richard Chang, whose background includes pioneering Asian operations for Costco Wholesale. Beyond the Pacific, the brand continues to solidify its Canadian presence with active sites in Calgary, Edmonton, Regina, and Toronto. Prospective partners in Australia, New Zealand, and the Middle East are currently evaluating the franchise, as the company seeks to scale its technology-first approach to basketball training across diverse international markets.