The addition of Celmer and Davis represents a broader push by CEO Mike Stone to move beyond legacy operations. Stone emphasized that the company is seeking leadership capable of challenging conventional business models rather than simply maintaining existing systems. By integrating fresh executive perspectives, the firm aims to bridge the gap between national brand initiatives and the day-to-day requirements of local franchise owners.

Celmer arrives with over 25 years of experience, having previously held roles at Ace Hardware, BrightStar Care, and Bosch. Her mandate focuses on aligning customer experience with franchise growth. Simultaneously, Davis brings two decades of expertise in enterprise system implementation to the role of CIO. She is tasked with streamlining internal technology to provide franchise owners with more efficient tools for operational management. These appointments are intended to solidify CertaPro’s market position by prioritizing technological agility and data-driven marketing in an increasingly competitive service sector.