The new Prime Rib Stack Burger features a hand-pressed beef patty topped with sliced prime rib, Monterey Jack cheese, caramelized onions, and garlic aioli on a brioche bun. To complement the launch, the company is returning the Bleu Ribbon and Burnin' Love burgers to its value-oriented Big YUMMM Deals menu, where meals start at $9.99.

Brian Sullivan, executive chef and vice president of Culinary & Beverage Innovation, noted that the chain aimed for indulgence with the new menu additions. Beyond the burgers, the lineup includes five new bottomless Refresher beverages, which can be infused with Red Bull. The expansion also covers a variety of new items such as Spinach Artichoke Dip, Lemon Pepper chicken wings, and two dessert milkshakes featuring cookie dough and salted caramel brownie flavors. These additions are part of a broader push to diversify the restaurant's casual dining appeal across its U.S. and Canadian locations.