Presented by Miami-based OutRival, the weekly program has released 13 episodes, with 30 already recorded and a goal of reaching 100 by 2027. The project aims to strip away the industry hype surrounding AI, focusing instead on measurable return on investment and the practical challenges of reorganizing teams to work alongside automated systems. Hosts Ruben Harris and Timur Meyster emphasize that the show is built for operators who need to understand how AI influences high-volume communications like SMS, email, and voice calls.

Rather than relying on remote interviews, the production team conducts sessions in person at the guests' headquarters. This approach allows the show to capture the perspective of the broader workforce—including contact center teams and enrollment counselors—who manage the day-to-day interactions with students and travelers. Recent guests include leadership from Marriott Vacations Worldwide, Azamara Cruises, and Southern New Hampshire University. The series is currently expanding its scope to include the insurance industry, with new episodes publishing every Thursday.