The APRIL Moto application connects users to the company’s real-time pricing engines, bypassing the manual data entry typically required for policy procurement. By engaging in a dialogue about vehicle specifics and personal coverage needs, the AI generates a customized quote that reflects actual underwriting conditions. Once the quote is generated, users can finalize their purchase with a few clicks, integrating the conversation directly into the transactional flow.

This deployment supplements APRIL’s existing ecosystem, which includes broker networks, digital platforms, and telephone sales. For the group, the move is a logical extension of an innovation strategy that has already seen the firm modernize its technical infrastructure to support internal operations. According to CEO Éric Maumy, the transition reflects a broader market evolution where conversational interfaces serve as the natural starting point for consumer decision-making. The goal is to simplify the insurance journey while maintaining the quality of support that the firm traditionally provides through its human-led broker relationships.