The deal, expected to close by the end of 2026, follows a February announcement that Tripadvisor would explore alternatives for the division. Over the preceding twelve months, TheFork generated $232 million in revenue and $28 million in adjusted EBITDA. For Tripadvisor CEO Matt Goldberg, the sale validates the portfolio's value while providing the capital flexibility to accelerate share repurchases and debt reduction.

American Express views the acquisition as a chance to bolster its ecosystem across dining and travel. Chairman and CEO Stephen Squeri noted that the integration aims to deepen the existing partnership between the two firms, creating enhanced value for their shared customer base. The transaction remains subject to customary regulatory approvals and labor consultations, with Tripadvisor projecting minimal tax impact from the divestiture.