The upcoming session, titled "High Stakes, High Velocity: Scaling Sales Excellence Through Partnership Transparency," arrives at a critical juncture for the industry. While companies are rapidly adopting customer experience (CX) partnerships to boost operational efficiency, a recent IDC InfoBrief indicates that outbound sales functions remain significantly under-delegated. TELUS Digital aims to challenge this trend by sharing an unfiltered post-mortem of its recent work with the apparel platform Custom Ink.

Central to the discussion is a data-backed approach involving the Transactional Net Promoter Score (TNPS). By linking customer sentiment directly to agent training, the partnership successfully accelerated ramp times and stabilized performance. Beyond the stage, attendees can engage with the company at Booth 1108, where live demonstrations of the Fuel iX platform—specifically the Agent Trainer and Agent Assist tools—will showcase how AI can reduce handle times and provide real-time guidance during live interactions. The event, held at Caesars Forum from June 22–25, will also feature an exclusive tour of a local contact center, allowing industry leaders to observe these AI integrations within a live production environment.