The upcoming exhibition at Caesars Forum centers on bridging the disconnect between customer experience partnerships and front-office sales. While industry data from a recent IDC InfoBrief highlights that revenue growth is a primary outcome of CX collaboration, outbound sales functions remain largely insulated from outsourcing. TELUS Digital aims to challenge this trend by showcasing its Fuel iX platform, featuring live demonstrations of Agent Trainer and Agent Assist tools designed to accelerate new-hire readiness and improve real-time interaction quality.

A focal point of the event is a collaborative case study with Custom Ink, scheduled for June 25. The presentation, titled "High Stakes, High Velocity," offers an unfiltered post-mortem of a 90-day sales engagement. The session will dissect the specific pilot structures used to de-risk the partnership and introduce the Transactional Net Promoter Score (TNPS) model, which connects real-time customer sentiment directly to agent training curricula. Beyond the main stage, attendees can participate in an exclusive field trip to a local TELUS Digital contact center to observe these AI and automation technologies within a live production environment.