The campaign, titled "Tariffs," utilizes headlines from the Times-Republican to illustrate the growing frustration among producers who feel they have become sacrificial pawns in broader trade disputes. By targeting rural and agricultural districts, the group seeks to influence the ongoing Iowa Senate race by linking rising bankruptcy and foreclosure rates directly to federal trade decisions.

Project President Eric Lane stated that the organization’s messaging has undergone rigorous testing and is intended to shift voter sentiment before the election. The initiative emphasizes that the economic pressure on Iowa businesses is unsustainable, positioning the tariff issue as a critical factor for rural voters assessing their support for political candidates.