The partnership integrates Pressed’s signature wellness shots, daily juices, and probiotic lemonades into branded coolers at participating Nekter outlets. This inventory complements Nekter’s existing made-to-order menu of acai bowls, superfood smoothies, and protein waffles. By placing pre-packaged functional goods alongside fresh, customizable orders, both companies aim to capture customers seeking rapid, health-conscious routines.

Justin Nedelman, CEO of Pressed Juicery, stated that the move allows his brand to meet consumers where they already gather. Steve Schulze, CEO of Nekter, described the collaboration as a natural evolution for his stores, providing guests with additional options for post-workout recovery or daily health rituals. The launch will be backed by a joint marketing campaign featuring in-store signage, digital menu updates, and coordinated social media activations to introduce the expanded product range to Nekter’s existing customer base.