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US Digital Asset Adoption Poised to Reach Half of Population by 2035

The United States is outpacing global rivals in digital asset adoption by weaving crypto into the bedrock of its public financial markets, according to new research from the EWC Think Tank. While Europe focuses on regulation and China on state-controlled systems, the American private-market model is projected to capture 50% of adults by 2035.

US Digital Asset Adoption Poised to Reach Half of Population by 2035
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The EWC report distinguishes three global strategies for digital assets: the American private-market approach, the European Union's regulatory-harmonization framework, and China's state-controlled currency model. In the U.S., the integration of assets into exchange-traded funds, corporate treasuries, and retirement portfolios has created a level of institutional durability that the report argues speculative activity cannot match. Current U.S. adoption sits between 21% and 30%, with projections indicating growth to 42%–50% within the next decade.

"The depth of institutional embedding is what distinguishes the United States," said Nikolaos Kolettis, founder of EWC Investments and head researcher of the project. He noted that while the European Union’s MiCA framework provides a stable, administrative perimeter and China’s e-CNY has processed $2.37 trillion in transactions, neither matches the U.S. capacity for market-driven diffusion. The American model leverages private initiative alongside public capital markets, a configuration the research identifies as the most likely to evolve into a liquid, globally transmissive financial system.

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