The new storefront at 711 S Coast Highway serves as a homecoming for Cobb, who grew up in Orange County. Inside, the shop blends California coastal influences with the brand's signature bohemian-Western style. Customers can customize wool, straw, or foam hats at two handcrafted wood-and-mosaic bars, using accessories sourced from global markets. The space also features vintage decor and Moroccan rugs, much of which Cobb sourced from Southern California flea markets.

Beyond the hat bar, the shop stocks a curated selection of apparel, jewelry, and home goods. Cobb, who recently authored "How to Style a Hat" with a foreword by Miranda Lambert, views these accessories as tools for personal expression rather than temporary fashion trends. This expansion follows a period of growth for the brand, which has built a following among country music stars and celebrities by prioritizing craftsmanship over mass-produced retail.