The partnership allows pet owners to access PawCo’s signature range, including its InstaBites, Magic Bars, and Magic Cookies. These products focus on specific health outcomes such as joint support, heart health, and digestive wellness. Each formulation is developed under the guidance of board-certified animal nutritionists, emphasizing a combination of cutting-edge food science and high-quality ingredients.

Dr. Mahsa Vazin, a food scientist who founded PawCo with the goal of creating smarter pet food, stated that the Chewy launch aligns with the company's objective to help dogs live longer lives through proactive nutrition. The brand’s expansion arrives as consumer interest in functional pet wellness continues to climb, shifting the market toward products that prioritize long-term health benefits over basic sustenance. All items are now available for purchase through the Chewy platform.