The brand’s new locations are set for Indianapolis, Indiana; Brandon, Florida; Sacramento, California; and Cherry Hill, New Jersey. These openings will bring the total U.S. store count to 61, a significant step toward CEO Michael Buckley’s long-term goal of operating 150 retail sites nationwide. Buckley noted that existing locations are currently delivering four-wall EBITDA margins of 45%, providing the financial momentum needed to scale the brick-and-mortar fleet.

Kristen Jones arrives at the company after a tenure at Skechers, where she managed more than 300 stores. Her background also includes leadership roles at Target, Ross Stores, and Levi’s. As Vice President of Retail, Jones is tasked with refining the brand’s omnichannel presence and ensuring a consistent customer experience across all touchpoints. The company maintains that its physical stores remain central to its identity, showcasing its signature denim and apparel while serving as a primary engine for brand growth.