The brand, owned by the independent snack platform Our Home, is pivoting its visual identity to capture health-conscious buyers navigating increasingly crowded snack aisles. The new design explicitly labels the products as "Real Cheese Protein Crisps," featuring clear callouts for the 11–13 grams of protein provided in each serving. This shift addresses a documented market trend where nearly half of shoppers specifically hunt for protein-dense snack alternatives.

Deb Holt, Chief Commercial Officer at Our Home, noted that the refresh was driven by a need to better communicate the inherent nutritional benefits of cheese-based snacking. By utilizing vibrant imagery that highlights the texture of the product, the company hopes to distinguish its offerings from traditional processed snacks. The updated 1.75oz and 5oz pouches are currently arriving on shelves at major national retailers, including Walmart, Kroger, and Publix.