The event spans a variety of categories, with deep discounts on select items from brands including Osprey, Cannondale, Kelty, and Coleman. Customers can find 25 percent off select REI Co-op brand gear, running apparel, and activewear throughout the sale period. The promotion also includes a focused window for the REI Outlet, where savings reach up to 60 percent from June 29 through July 2.

While the sale is open to the general public, the co-op has reserved specific incentives for its 25 million members. These perks include 20 percent off all YETI products, an extra 25 percent discount on premium bike tune-up packages, and a 20-dollar credit on Outlet purchases of 100 dollars or more between July 3 and July 6. The retailer continues to emphasize its membership program, which requires a one-time 30-dollar fee and provides year-round benefits like free shipping and access to used gear through the Re/Supply program.