The partnership integrates BYOMA’s product line directly into the Barry's experience, offering members complimentary samples of essentials like the Creamy Jelly Cleanser and Moisturizing Gel-Cream. Beyond product access, the collaboration includes a series of events ranging from studio-based celebrations to exclusive workouts led by BYOMA founder and CEO Marc Elrick and co-founder Rob Brittain. These sessions are designed to encourage participants to prioritize both physical movement and personal wellness routines.

Central to the initiative is a focus on community connection, with BYOMA providing class credits to its own network to facilitate group workouts. The program serves as an extension of the annual United We Barry's challenge, aiming to create environments where participants feel supported in their identity. The campaign, which includes influencer experiences in New York City and in-studio activations, highlights a growing trend of lifestyle brands aligning their values with wellness-oriented consumer engagement.