The anniversary campaign, titled "Then & Now: Recreate in Color," encourages creators to revisit their early portfolios and reimagine them with the brand's expanded catalog. This initiative coincides with the launch of the all-in-one Alcohol Markers Coloring Set and Kahuku Direct-Ink Acrylic Markers, both developed for versatility across multiple surfaces.

Ohuhu’s trajectory began with the breakout Oahu Series Alcohol Markers, eventually evolving into the Honolulu Series and a library of over 500 marker shades. The brand has increasingly prioritized sustainable development, evidenced by the 2023 introduction of refillable inks and 2024’s double-sided marker pads. Beyond hardware, the company has leaned into the "cozy coloring" community through collaborations with partners like Bobbie Goods, with upcoming projects confirmed for brands such as Coco Wyo and Jade Summer.