The program stems from a desire to move beyond standard execution, treating event planning as a deliberate creative discipline rather than a checklist of tasks. Menashe, a Senior Director at the Atlanta-based agency Exhibitus, intends to use the platform to share insights from industry leaders who challenge conventional approaches to brand engagement.

Lynn Reves, Executive Vice President of Marketing and Results at Exhibitus, noted that the podcast provides an essential space for exploring how companies can forge deeper connections with their audiences. The inaugural episode features Richard Sears, VP of Experiential at EXstudios by Exhibitus. Listeners can access the series on Apple Podcasts, Spotify, and YouTube, with supplementary video content available via LinkedIn.