Riley arrives at the New York-based firm with a background spanning private equity, restructuring, and investment banking. His tenure at Luxie Beauty involved scaling the brand’s presence across major international retailers and digital channels, including Nordstrom, Macy’s, and Amazon. This experience is central to the firm's strategy of identifying undercapitalized, founder-led companies that struggle with channel disruption and working capital pressures.

Bryan Rand, CEO of the firm, noted that the current market environment creates a unique opening for active partnership rather than passive investment. Riley will work closely with portfolio companies to refine retail strategies, vendor relationships, and capital structures. The firm intends to pursue a variety of deal types, including control investments and recapitalizations, to stabilize and grow businesses within the wellness and consumer product landscapes.