The integration addresses a long-standing friction in the industry: the difficulty of quantifying offline interactions. Previously, event managers relied on anecdotes to defend budgets because measurement tools lagged behind digital tracking. By utilizing Claude as the interface, Popl allows users to synthesize booth conversations, qualify leads based on specific ideal customer profiles, and pull verified company data without navigating complex software menus.

Jason Alco, CEO of Popl, noted that the decision to prioritize an AI-native frontend over traditional UI development came from observing consistent user frustration. Rather than waiting months for new dashboard features, customers can now use natural language to request custom visualizations, CSV exports, or comparative summaries tailored to their immediate needs. The connector is available to all current Popl customers with a lead capture plan, supported by a new library of prompts designed to streamline pre-show prospecting and post-show analysis.