The sweepstakes spans three months, aiming to capture the enthusiasm of the world's largest aviation gathering. Held from July 20 to July 26, the Oshkosh event serves as the backdrop for PenFed’s engagement efforts, which include a dedicated booth (#382) featuring aerobatic champion Mike Goulian and professional racer Loni Unser. Scott Akers, the credit union's chief marketing officer, noted that the precision required by pilots aligns with the institution’s approach to member services.

Beyond the sweepstakes, the booth will host daily attractions ranging from immersive flight simulations to evening movie screenings. The credit union has also integrated a Salute to Veterans Day into its programming on July 24, supporting local parades and ceremonies. Attendees can participate in various giveaways throughout the week, including branded gear, while the organization continues its push to connect with motorsport and aviation enthusiasts nationwide.