Crafted with steam-distilled botanicals, the drink balances bitter orange notes with herbal and floral undertones. The launch marks a significant expansion for Naked Life, which holds the top spot for non-alcoholic cocktails in Australia. The company is leveraging this global track record to tap into the growing U.S. moderation movement, supported by distribution through Molson Coors.

Stephanie Clanfield, Senior Marketing Manager of Non-Alcoholic Beverages at Molson Coors, noted that the product provides the complexity of a classic aperitivo without the alcohol. The Italian Spritz joins an existing U.S. lineup that includes non-alcoholic versions of the Margarita, Mojito, and Negroni Spritz. Priced at $9.99 for a four-pack, the product is currently available on Amazon and at 100 Total Wine & More locations nationwide, with further retail availability planned across major grocery chains.