The deal signals a strategic alignment between two Oklahoma-based organizations, blending professional bull riding with business services. Auris branding will appear throughout team marketing campaigns and fan engagement events, aiming to tap into the demographic of business owners and operators who frequent PBR arenas. Brandon Bates, CEO of the Wildcatters, described the move as a commitment to shared values, noting that Auris understands the grit and performance required to build a winning culture.

For Auris, the partnership serves as a way to connect with an audience that mirrors its core customer base—small and medium-sized business owners. Vince Lombardo, president of Auris, stated that the PBR fan base embodies the same community-driven and relentless work ethic that his company supports. The agreement arrives as the Wildcatters prepare for a busy schedule, including the Wildcatter Days homestand at the Paycom Center from July 31 to August 2, and the Wildcatters vs. The World event at the OG&E Coliseum this September.