The dual recognition highlights Mindgruve’s ability to bridge the gap between complex data infrastructure and tangible sales performance. For Canter Power Systems, the agency developed a closed-loop measurement system that linked Microsoft Advertising data directly to CRM inputs. By training the platform’s AI on specific purchase signals, the team achieved a 434% increase in lead volume and a 3,500% surge in closed sales within a single quarter.

Joey Bridges, VP of Global Search at Mindgruve, credited the win to the company's deep technical approach to media and measurement. Beyond the Microsoft accolades, the agency recently earned Highly Commended status at The Drum Awards for Commerce Media 2026, specifically for its analytics work with PrettyLitter and a commerce partnership with SanMar Corporation. These honors solidify Mindgruve’s standing as a scaling force in data-driven marketing, with a global team now exceeding 500 experts.