The partnership integrates ShiverSticks into Perfect Game's sprawling circuit, which hosts nearly 10,000 events annually. Fans and athletes will see the brand across concession stands and digital platforms, with a focus on high-traffic summer tournaments, including the World Wood Bat Association events in Georgia and Texas.

Wells, whose 15-year major league career included stints with the Blue Jays, Angels, and Yankees, will make appearances at select venues to promote the brand. For ShiverSticks, which evolved from a local shaved-ice business into a distributor currently operating in 38 states, the move represents a significant push into the amateur sports market. According to company co-founder Rachael Reeves, the collaboration aims to align their all-natural, fruit-based product with the community-focused atmosphere of the ballpark. Perfect Game executive Kash Shaikh noted that the brand's emphasis on family and innovation mirrors the organization's broader mission of providing exposure for elite youth talent.