The new 16-ounce beverage offers 300mg of caffeine and contains only 10 calories per can. According to REIGN General Manager Tim Ryder, the company aimed to reimagine a familiar American flavor through a performance-driven lens, filling a gap in a market where apple remains surprisingly underrepresented. The cans feature a redesigned helmet logo adorned with the Stars and Stripes to mark the occasion.

This rollout follows the company’s recent entry into NIL athlete partnerships, specifically with college football players Keelon Russell and Caden Durham. By aligning with emerging sports stars, the brand seeks to reinforce its focus on active lifestyles and high-intensity training. The limited-edition cans are currently arriving at participating retailers nationwide and will remain available only while supplies last.